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The following page shows the career & education requirements, salary and job outlook for Advertising Psychology around the country.

What We Do

Advertising psychology is an element of consumer psychology. It aims to get into the mind of consumers by creating advertisements that resonate with them. The goal, therefore, is to influence the way people purchase goods and services. They achieve this by engaging in significant research with consumers, monitoring their responses to certain advertising stimuli. They also research the overall consumer market through tests, surveys, and focus groups. Some of the work advertising psychologists have performed has been highly controversial in nature. Subliminal advertisement messages, for instance, were once used to encourage people to shop for certain brands. These practices are no longer permitted in the public arena, but advertising psychologists will continue to research them as part of their work.

Work Environment

Advertising psychologists can work in a variety of different fields. They are often self employed and provide advice to advertising agencies on how to best run their campaigns. Others work directly for advertising agencies, or on the marketing team of certain organizations. Lastly, they may conduct private research or teach in various colleges and universities.

How to Become a Advertising Psychology

To become an advertising psychologist, you must first complete a four year bachelor’s degree. While this does not have to be in psychology, it is usually recommended to build a solid foundation of that particular subject area. After the bachelor’s degree, you must enroll in a two year master’s degree, where you can choose the medical psychology specialization. In order to call yourself a psychologist, you must also complete a doctoral degree, with is either the research based Ph.D., or the clinically based Psy.D.

Training & Certification Requirements

Each state has its own requirements in terms of licenses and certification. The American Psychological Association and the Association of State and Provincial Psychology Boards both list what the requirements within each state are. Certification is usually valid for a certain period of time only, and must be maintained either through proof of continuous education credits, or by retaking the examination.

Advertising Psychology Related Job Titles

According to Indeed.com, the following career/job titles with salary figures are most closely related to Advertising Psychology.

Advertising Psychology Earning Potential

According to the U.S. Bureau of Labor Statistics, all kinds of psychologists, regardless of their field of specialization, had a median salary of $72,580 per year as of May 2015.

Advertising Psychology Job Outlook

Job growth is strong in the field of psychology, with the U.S. Bureau of Labor Statistics expecting a 19% growth between the years of 2014 and 2024, which is much faster than the national average for most other professions.

According to Indeed.com, the average national salary of jobs for Advertising Psychology was $32,000.00 with a high confidence ranking based on over 250 sources. Average Advertising Psychology salaries for job postings nationwide are 45% lower than average salaries for all job postings nationwide.

Advertising Psychology Salary by State

The following lists Advertising Psychology salaries in each state around the country. The figures are based on the total number of job postings by employers through Indeed.com. For example, DC had the largest quoted salary of $40,000 while Hawaii had the smallest quoted salary of $20,000.

Alaska – $23,000 (High Confidence (more than 250 sources))	Rank: 48th
Average Advertising Psychology salaries for job postings in Alaska are 26% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 48th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $23,000 .
Alabama – $32,000 (High Confidence (more than 250 sources))	Rank: 12th
Average Advertising Psychology salaries for job postings in Alabama are 1% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 12th among states in the country. There were also job openings from employers like RML Automotive.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $32,000 .
Arkansas – $32,000 (High Confidence (more than 250 sources))	Rank: 13th
Average Advertising Psychology salaries for job postings in Arkansas are 2% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 13th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $32,000 .
Arizona – $26,000 (High Confidence (more than 250 sources))	Rank: 42nd
Average Advertising Psychology salaries for job postings in Arizona are 18% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 42nd among states in the country. There were also job openings from employers like MDS Communications.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $26,000 .
California – $34,000 (High Confidence (more than 250 sources))	Rank: 7th
Average Advertising Psychology salaries for job postings in California are 7% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 7th among states in the country. There were also job openings from employers like University of San Francisco, Sonic Automotive, Inc., Google, and Santa Clara University.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $34,000 .
Colorado – $28,000 (High Confidence (more than 250 sources))	Rank: 32nd
Average Advertising Psychology salaries for job postings in Colorado are 11% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 32nd among states in the country. There were also job openings from employers like Valley Nissan, Sterling-Rice Group, Colorado Department of Human Services, and Google.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Connecticut – $37,000 (High Confidence (more than 250 sources))	Rank: 4th
Average Advertising Psychology salaries for job postings in Connecticut are 15% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 4th among states in the country. There were also job openings from employers like Penske Automotive.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $37,000 .
DC – $40,000 (High Confidence (more than 250 sources))	Rank: 1st
Average Advertising Psychology salaries for job postings in Washington, DC are 25% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 1st among states in the country. There were also job openings from employers like Fors Marsh Group, Cvent, Reynolds & Rubino Psychology Group, LLC, and JOHNS HOPKINS HEALTH SYSTEM.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $40,000 .
Delaware – $28,000 (High Confidence (more than 250 sources))	Rank: 33rd
Average Advertising Psychology salaries for job postings in Delaware are 12% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 33rd among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Florida – $30,000 (High Confidence (more than 250 sources))	Rank: 23rd
Average Advertising Psychology salaries for job postings in Florida are 7% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 23rd among states in the country. There were also job openings from employers like The Nielsen Company, Boost Agents, Infinity,llc, and AAA National.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $30,000 .
Georgia – $36,000 (High Confidence (more than 250 sources))	Rank: 5th
Average Advertising Psychology salaries for job postings in Georgia are 14% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 5th among states in the country. There were also job openings from employers like Armstrong State University, Hearts & Science, Dept Behavioral Hlth& Dev Disb, and Spartan Resources.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $36,000 .
Hawaii – $20,000 (High Confidence (more than 250 sources))	Rank: 51st
Average Advertising Psychology salaries for job postings in Hawaii are 38% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 51st among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $20,000 .
Iowa – $31,000 (High Confidence (more than 250 sources))	Rank: 16th
Average Advertising Psychology salaries for job postings in Iowa are 2% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 16th among states in the country. There were also job openings from employers like Ken Garff Auto Group.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
Idaho – $21,000 (High Confidence (more than 250 sources))	Rank: 50th
Average Advertising Psychology salaries for job postings in Idaho are 34% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 50th among states in the country. There were also job openings from employers like University of Idaho.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $21,000 .
Illinois – $36,000 (High Confidence (more than 250 sources))	Rank: 6th
Average Advertising Psychology salaries for job postings in Illinois are 13% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 6th among states in the country. There were also job openings from employers like The Nielsen Company, Boys & Girls Clubs of Chicago, Logical Media Group/The Ocean Agency – Chicago, IL, and Discover Financial Services.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $36,000 .
Indiana – $30,000 (High Confidence (more than 250 sources))	Rank: 24th
Average Advertising Psychology salaries for job postings in Indiana are 4% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 24th among states in the country. There were also job openings from employers like Ivy Tech Community College and SAFY.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $30,000 .
Kansas – $29,000 (High Confidence (more than 250 sources))	Rank: 29th
Average Advertising Psychology salaries for job postings in Kansas are 9% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 29th among states in the country. There were also job openings from employers like LJC Business Partners, Inc., RML Automotive, and YMCA of Greater Kansas City.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $29,000 .
Kentucky – $27,000 (High Confidence (more than 250 sources))	Rank: 41st
Average Advertising Psychology salaries for job postings in Kentucky are 14% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 41st among states in the country. There were also job openings from employers like Promotions Group.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $27,000 .
Louisiana – $28,000 (High Confidence (more than 250 sources))	Rank: 34th
Average Advertising Psychology salaries for job postings in Louisiana are 11% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 34th among states in the country. There were also job openings from employers like Peter Mayer Advertising.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Massachusetts – $38,000 (High Confidence (more than 250 sources))	Rank: 2nd
Average Advertising Psychology salaries for job postings in Massachusetts are 20% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 2nd among states in the country. There were also job openings from employers like Northeastern University, Wunderman, Applied Marketing Science, Inc., and Cambridge Health Alliance.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $38,000 .
Maryland – $33,000 (High Confidence (more than 250 sources))	Rank: 9th
Average Advertising Psychology salaries for job postings in Maryland are 3% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 9th among states in the country. There were also job openings from employers like Johns Hopkins University, The Nielsen Company, Global Concepts, and RML Automotive.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $33,000 .
Maine – $28,000 (High Confidence (more than 250 sources))	Rank: 35th
Average Advertising Psychology salaries for job postings in Maine are 12% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 35th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Michigan – $32,000 (High Confidence (more than 250 sources))	Rank: 14th
Average Advertising Psychology salaries for job postings in Michigan are 1% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 14th among states in the country. There were also job openings from employers like Michigan State University, Optimum Retail Dynamics, Eminence Management, Inc., and TEC Vision. Inc..
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $32,000 .
Minnesota – $28,000 (High Confidence (more than 250 sources))	Rank: 36th
Average Advertising Psychology salaries for job postings in Minnesota are 13% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 36th among states in the country. There were also job openings from employers like KMG, General Mills, Leadership Transitions, Inc, and TopRank Marketing.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Missouri – $31,000 (High Confidence (more than 250 sources))	Rank: 17th
Average Advertising Psychology salaries for job postings in Missouri are 2% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 17th among states in the country. There were also job openings from employers like Atlantic Business Consultants Group, Inc..
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
Mississippi – $33,000 (High Confidence (more than 250 sources))	Rank: 10th
Average Advertising Psychology salaries for job postings in Mississippi are 5% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 10th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $33,000 .
Montana – $26,000 (High Confidence (more than 250 sources))	Rank: 43rd
Average Advertising Psychology salaries for job postings in Montana are 17% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 43rd among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $26,000 .
North Carolina – $30,000 (High Confidence (more than 250 sources))	Rank: 25th
Average Advertising Psychology salaries for job postings in North Carolina are 5% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 25th among states in the country. There were also job openings from employers like UMC Direct, Tova Inc, Pace Communications, and ROI Revolution.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $30,000 .
North Dakota – $28,000 (High Confidence (more than 250 sources))	Rank: 37th
Average Advertising Psychology salaries for job postings in North Dakota are 11% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 37th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Nebraska – $23,000 (High Confidence (more than 250 sources))	Rank: 49th
Average Advertising Psychology salaries for job postings in Nebraska are 27% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 49th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $23,000 .
New Hampshire – $31,000 (High Confidence (more than 250 sources))	Rank: 18th
Average Advertising Psychology salaries for job postings in New Hampshire are 1% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 18th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
New Jersey – $34,000 (High Confidence (more than 250 sources))	Rank: 8th
Average Advertising Psychology salaries for job postings in New Jersey are 8% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 8th among states in the country. There were also job openings from employers like Penske Automotive, The Invictus Group, Monmouth University, and Samsung.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $34,000 .
New Mexico – $28,000 (High Confidence (more than 250 sources))	Rank: 38th
Average Advertising Psychology salaries for job postings in New Mexico are 13% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 38th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Nevada – $24,000 (High Confidence (more than 250 sources))	Rank: 46th
Average Advertising Psychology salaries for job postings in Nevada are 24% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 46th among states in the country. There were also job openings from employers like Opportunity Village and Oasis Counseling LLC.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $24,000 .
New York – $38,000 (High Confidence (more than 250 sources))	Rank: 3rd
Average Advertising Psychology salaries for job postings in New York State are 21% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 3rd among states in the country. There were also job openings from employers like City Business Solutions, OMD, CMI Media and Compas, Inc., and Google.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $38,000 .
Ohio – $30,000 (High Confidence (more than 250 sources))	Rank: 26th
Average Advertising Psychology salaries for job postings in Ohio are 4% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 26th among states in the country. There were also job openings from employers like Sandow Business Solutions, Inc., SAFY, Halcyon Solutions Inc, and Momentum Incorporated.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $30,000 .
Oklahoma – $29,000 (High Confidence (more than 250 sources))	Rank: 30th
Average Advertising Psychology salaries for job postings in Oklahoma are 8% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 30th among states in the country. There were also job openings from employers like Oklahoma State University.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $29,000 .
Oregon – $31,000 (High Confidence (more than 250 sources))	Rank: 19th
Average Advertising Psychology salaries for job postings in Oregon are 3% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 19th among states in the country. There were also job openings from employers like Westfield Grey and Dick Hannah.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
Pennsylvania – $31,000 (High Confidence (more than 250 sources))	Rank: 20th
Average Advertising Psychology salaries for job postings in Pennsylvania are 4% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 20th among states in the country. There were also job openings from employers like SSM Direct, Inc., Philadelphia Elite Group, STC Direct, Inc., and Bianca Previdi, MD.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
Rhode Island – $29,000 (High Confidence (more than 250 sources))	Rank: 31st
Average Advertising Psychology salaries for job postings in Rhode Island are 9% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 31st among states in the country. There were also job openings from employers like Penske Automotive and The State of Rhode Island.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $29,000 .
South Carolina – $31,000 (High Confidence (more than 250 sources))	Rank: 21st
Average Advertising Psychology salaries for job postings in South Carolina are 1% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 21st among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
South Dakota – $24,000 (High Confidence (more than 250 sources))	Rank: 47th
Average Advertising Psychology salaries for job postings in South Dakota are 25% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 47th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $24,000 .
Tennessee – $30,000 (High Confidence (more than 250 sources))	Rank: 27th
Average Advertising Psychology salaries for job postings in Tennessee are 7% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 27th among states in the country. There were also job openings from employers like BOHAN Advertising, ELEDLIGHTS, Tennessee Tech University, and Northern Management Events, Inc.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $30,000 .
Texas – $31,000 (High Confidence (more than 250 sources))	Rank: 22nd
Average Advertising Psychology salaries for job postings in Texas are 3% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 22nd among states in the country. There were also job openings from employers like Charity Advertising and Marketing Partners, LDP Entertainment Solutions, Facebook, and Ken Garff Auto Group.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $31,000 .
Utah – $25,000 (High Confidence (more than 250 sources))	Rank: 45th
Average Advertising Psychology salaries for job postings in Utah are 22% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 45th among states in the country. There were also job openings from employers like Utah State University and Ken Garff Auto Group.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $25,000 .
Virginia – $32,000 (High Confidence (more than 250 sources))	Rank: 15th
Average Advertising Psychology salaries for job postings in Virginia are 1% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 15th among states in the country. There were also job openings from employers like Fors Marsh Group, Reynolds & Rubino Psychology Group, LLC, Cvent, and MAXIMUS.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $32,000 .
Vermont – $28,000 (High Confidence (more than 250 sources))	Rank: 39th
Average Advertising Psychology salaries for job postings in Vermont are 12% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 39th among states in the country. There were also job openings from employers like Middlebury College and Dealer.com.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
Washington – $33,000 (High Confidence (more than 250 sources))	Rank: 11th
Average Advertising Psychology salaries for job postings in Washington State are 3% higher than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 11th among states in the country. There were also job openings from employers like Amazon Corporate LLC, Google, Microsoft, and WE Communications.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $33,000 .
Wisconsin – $28,000 (High Confidence (more than 250 sources))	Rank: 40th
Average Advertising Psychology salaries for job postings in Wisconsin are 11% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 40th among states in the country. There were also job openings from employers like University of Wisconsin-Madison, Medical College of Wisconsin, Heliocentric Concepts, inc, and Sterling Commerce Group.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $28,000 .
West Virginia – $30,000 (High Confidence (more than 250 sources))	Rank: 28th
Average Advertising Psychology salaries for job postings in West Virginia are 6% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 28th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $30,000 .
Wyoming – $26,000 (High Confidence (more than 250 sources))	Rank: 44th
Average Advertising Psychology salaries for job postings in Wyoming are 17% lower than average Advertising Psychology salaries for job postings nationwide. The average salary ranks 44th among states in the country. There were no current job openings from employers in this state.
In USD as of October 24, 2016 60k 120k 180k Advertising Psychology $26,000 .

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